Application Design - Proposal

22/09/2025 - 14/10/2025 (Week 1 - Week 4)

Application Design - Proposal

Cindy Noverin / 0376409

Bachelor of Design in Creative Media / Taylors University

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TABLE OF CONTENTS

Lecture 

Proposal 

Feedback 

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Lecture

Week 1

why application design is important : well designed apps provide a seamless user experience, boosting engagement retention and overall costumer satisfaction intuitive navigation, responsive layout and natural interaction.

laying the foundation : understanding usability

1. defining usability
2. applying usability principles
3. conducting usability testing
4. developing practical skills

importance of mobile in the digital era

1. ubiquity of smartphones
2. shifts in user behavior
3. mobile first approach
4. competitive advantages

designing for mobile : embracing the unique challenges

1. limited screen real estate
2. diverse device capabilities
3. contextual awareness

the user centered design approach

focuses on deeply understanding the target users and their needs it involves a iterative process

1. analysis/research
2. evaluation & optimization

applying user centered design (UCD)

research > design > evaluation

benefits of user centered design

1. increased user satisfaction
2. improved product adaptation
3. reduce development cost
4. enhanced brand reputation

prototyping n testing

1. low fidelity prototyprs = just wireframe
2. interactive prototypes : figme?
3. iterative testing
4. design
5. conception

designing for small screen

1. compact layout
2. intuitive navigation
3. tactile interaction
4. visual hierarchy

incorporating gestures and interactions : tap, swipe, pinch, drag

Week 2

user centered Design (UCD)

a design philosophy that puts users at the forefront of the entire product development process

B2C : business to consumers

B2B : Business to business

ROI = Return of Investment

1. improve credibility = use satisfaction, trust in system, no. if visit referall

1. Improve performance = reduce no. of user errors, increase ease of use, ease of learning

1. increase exposure = increases audience size, returning visitors, visit from search

1. reduce resource burden = reduces development time and cost, maintenance cost,

UX vs UI Comparison

UX (User Experience)	UI (User Interface)
Focuses on functionality and usability	Focuses on visual aesthetics
Based on research & user behavior	Based on design principles
Deliverables: Personas, Sitemaps, Wireframes	Deliverables: Mockups, Prototypes
Goal: Smooth, meaningful experience	Goal: Beautiful, intuitive interface

Elements of a Great User Experience

Utility	= The product is useful and meets user needs
Usability	= It’s easy to use and navigate
Desirability	= It looks appealing and builds positive emotion
Brand Experience	= Creates lasting trust and emotional connection

Week 3

Usability measures how easily and effectively users can interact with an interface.

Principle 1: Consistency

• Keep navigation, colors, and typography uniform.

• Builds familiarity, trust, and brand identity.

• Example: Adidas app maintains consistent branding and layout.

Pillars of Consistency:
Navigation • Page layout • Fonts • Branding

Principle 2: Simplicity

• Make interfaces effortless and intuitive.

• Use clear communication — familiar icons, terms, and visuals.

• Apply progressive disclosure (show info only when needed).

• Example: Airbnb app – clean layout, clear hierarchy, minimal clutter.

Principle 3: Visibility

• Important functions should be easy to find.

• Use clear CTAs, icons, and labels.

• Indicate state changes (e.g., button changes color when pressed).

• Example: Clear icons, active states, and readable menus improve discoverability.

Principle 4: Feedback

• Users need confirmation that actions were successful.

• Types of feedback:

  • Text: “Your order has been submitted!”

  • Visual: Color changes, animations, progress bars.

  • Audio/Haptic: Beeps or vibrations on mobile.

• Builds confidence and supports learning.

Principle 5: Error Prevention

• Avoid errors before they happen.

Methods:

• Input Validation: Highlight incorrect fields or formats.

• Clear Feedback: Inform users what went wrong.

• Confirmation Steps: Ask before critical actions (e.g., deleting).

• Reduces frustration and improves accuracy.

Week 4

group activity where we categorized each app feature into each sections

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Proposal

Cindy Noverin (0376409) PROPOSAL 

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Feedback

Week 1

reference to fitness app and look into how they would be able to motivate people to working out.

Week 2

make them side-to-side and less wordy

Week 3

there's no need to be too much screenshot. do research on microburst workout 

Week 4

bold the keywords